Next Gen Toothpaste Tube :)

Prototype Designers - Sang Min Yu and Wong Sang Lee

Came across this amazing toothpaste packaging prototye this morning. It not only reinvents toothpaste's hard-to-squeeze tube but eliminates it altogether. Some immediate differentiators:

+ Significant packing space & cost savings.

+ Minimized toothpaste residue.

+ Encourages Recycling.

Check this link to learn more :)

Image Courtesy - Yankodesign

  

Arts + Cultu​re

What's skyrocketing this summer? Outdoor trips, shopping sprees, visits to pool or water-parks to name a few :)  But if you go outdoors, take a trip to say a Sculture park, an Art gallery or a museum and you'll be pleasantly surprised at seeing how amazed you or your loved ones (do take them along :)) can be!

Some FREE (or discounted) museums passes can be accessed here or here.

'Give me a museum and I'll fill it.'~Pablo Picasso

[Photo Courtesy - Target]

Amar Chitra Katha - Revisited

While going through nice design tips during morning reading routine, I stumbled upon BUSRIDE's work for ACK (Amar Chitra Katha) Media. Here are some of the elements of their work with ACK Media that amazed me to the core:

Forward Focus: The inventive retail delivery stands seem to bring focus of the viewer on media (books, comic digests) as against the stand or space around.

Efficient Packing: Newly designed smaller shelves seem to pack comic books quite efficiently. Restocking these stands is also quite an easy task.

Visual Thinking: In addition to displaying a strong visual language (easily identifiable by young adults), the vivid colored posters and in-store advertising serve to stimulate store visitors and enhance impulse sales.

Critical Thinking: The innovative add-ons (games on website, Tinkle comic digests, Audiobooks etc.) foster critical thinking in young adults and promote enquiry, reasoning and debate.

In short, BUSRIDE's products provide a unique mechanism to display, sell and restock the book stands in ACK stores and make shopping a memorable experience both for buyer as well as seller. So when you stop by ACK store to grab your fav comic (Akbar-Birbal, Jataka Tales, Chanakya, Rana Pratap etc.), spend a few moments and record your impressions about your store visit. Do check out BUSRIDE's other awe-inspiring projects here & some invaluable design tips here.

'Everything is designed. Few things are designed well'~Brian Reed

[Image Courtesy - ACK-Media]

Hot Wheels :)

 Read about the remarkable new ad for Hot Wheels this morning. This vertical loop placed strategically in a free way in Bogota, Colombia is certainly engaging to the eye of onlookers. Try answering questions such as

• Have you seen this before?
• Would I mention this to my friends?
• How much time was spent thinking about it? and ultimately,
• What is the key message or goal here?

and you'll understand what makes this ad (by O&M) & brand Hotwheels so unique!

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.~Giorgio Armani

[Image Courtesy Ads of World]

Spreading Happiness

In the ever expanding world of fast moving consumer goods, the products that stand out are the ones that offer a unique shareable creative experience. A friend (who works in ad industry) emailed me a link to Unilever's latest "Share Happy" project. Here are its salient features:

• Simplicity: Make consumers extremely happy & trade their smiles with ice-cream.
• Inventiveness: Utilizes latest face-recognition technology (by SapientNitro) to deliver a never-heard-before product consumption experience.
• Emotiveness: Engages instant happiness and euphoria.
• Buzz: Idea that Smile-O-Meter rating people's smiles to friends is so viral!
• Powerful Visuals: Warm red color on a washed-out striped white background, words "HaPpY" on an ice-cream bar invoke instant curiosity.

Take a look at this slideshow to learn more. While you wait to actually pose before this ultra-cool interactive vending machine, keep spreading happiness by beaming your winsome smile while relishing your favorite ice-cream this summer :D

The only way to advertise is by not focusing on the product.~Calvin Klein

FIFA Fever :)

When you take a break from watching & cheering your fav teams & players, check out these visually captivating links:

>> Interactive World Cup Schedule - here

>> Opening Ceremony - here

>> Eye Popping infographics by Brazillian designers - here

Till sooner-Hip-Pop Hurray :D

Colour is my day-long obsession, joy and torment.~Claude Monet

[Image Courtesy - ADA]

Hand Painting Art...

While talking to a friend who is taking up Bharatnayam classes this summer, I learned about importance of hand gestures in traditional Indian dance styles. These gestures (also called Mudras) are powerful means of non-verbal communication & they often invoke strong emotional instant responses in the viewers. For ex in Anjali Mudra, one would press the palms of both hands together firmly with fingertips pointing upwards & bow one's head slightly towards the recipient. This centering pose brings the practitioner in a meditative mindset and is symbolic of unification of left & right hemispheres of the brain. The pose symbolises respect, greeting & humble salutation.


As I decided to spend rest of the weekend reading about various mudras & their significance, I came across AT&T's inventive ad campaign which depicts stunning hand-painting artworks by Guido Daniele. Some other works of this remarkable Italian artist can be viewed here, here or here.

Art is everywhere, except it has to pass through a creative mind.~Louise Nevelson

[Image Courtesy - AT&T]