Next Gen Toothpaste Tube :)

Prototype Designers - Sang Min Yu and Wong Sang Lee

Came across this amazing toothpaste packaging prototye this morning. It not only reinvents toothpaste's hard-to-squeeze tube but eliminates it altogether. Some immediate differentiators:

+ Significant packing space & cost savings.
+ Minimized toothpaste residue.
+ Encourages Recycling.

Check this link to learn more :)

Image Courtesy - Yankodesign