Read about the remarkable new ad for Hot Wheels this morning. This vertical loop placed strategically in a free way in Bogota, Colombia is certainly engaging to the eye of onlookers. Try answering questions such as
- Have you seen this before?
- Would I mention this to my friends?
- How much time was spent thinking about it? and ultimately,
- What is the key message or goal here?
To create something exceptional, your mindset must be relentlessly focused on the smallest detail.~Giorgio Armani
[Image Courtesy Ads of World]