Hot Wheels :)

 Read about the remarkable new ad for Hot Wheels this morning. This vertical loop placed strategically in a free way in Bogota, Colombia is certainly engaging to the eye of onlookers. Try answering questions such as
  • Have you seen this before?
  • Would I mention this to my friends?
  • How much time was spent thinking about it? and ultimately,
  • What is the key message or goal here?
and you'll understand what makes this ad (by O&M) & brand Hotwheels so unique!
To create something exceptional, your mindset must be relentlessly focused on the smallest detail.~Giorgio Armani
[Image Courtesy Ads of World]

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