Amar Chitra Katha - Revisited

While going through nice design tips during morning reading routine, I stumbled upon BUSRIDE's work for ACK (Amar Chitra Katha) Media. Here are some of the elements of their work with ACK Media that amazed me to the core:

Forward Focus: The inventive retail delivery stands seem to bring focus of the viewer on media (books, comic digests) as against the stand or space around.

Efficient Packing: Newly designed smaller shelves seem to pack comic books quite efficiently. Restocking these stands is also quite an easy task.

Visual Thinking: In addition to displaying a strong visual language (easily identifiable by young adults), the vivid colored posters and in-store advertising serve to stimulate store visitors and enhance impulse sales.

Critical Thinking: The innovative add-ons (games on website, Tinkle comic digests, Audiobooks etc.) foster critical thinking in young adults and promote enquiry, reasoning and debate.

In short, BUSRIDE's products provide a unique mechanism to display, sell and restock the book stands in ACK stores and make shopping a memorable experience both for buyer as well as seller. So when you stop by ACK store to grab your fav comic (Akbar-Birbal, Jataka Tales, Chanakya, Rana Pratap etc.), spend a few moments and record your impressions about your store visit. Do check out BUSRIDE's other awe-inspiring projects here & some invaluable design tips here.
'Everything is designed. Few things are designed well'~Brian Reed
[Image Courtesy - ACK-Media]

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