Hot Wheels :)

 Read about the remarkable new ad for Hot Wheels this morning. This vertical loop placed strategically in a free way in Bogota, Colombia is certainly engaging to the eye of onlookers. Try answering questions such as

• Have you seen this before?
• Would I mention this to my friends?
• How much time was spent thinking about it? and ultimately,
• What is the key message or goal here?

and you'll understand what makes this ad (by O&M) & brand Hotwheels so unique!

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.~Giorgio Armani

[Image Courtesy Ads of World]